Mohamed Mahmoud is a passionate Creative Director with over ten years of experience in graphic design, branding, and marketing. He began his artistic journey as a traditional hand-drawing artist and has since evolved into a professional who excels through innovation and creativity. He spent six impactful years at FP7McCann, where he was promoted from Senior Graphic Designer to Senior Art Director, leading distinctive projects for global brands. His expertise includes branding development, 3D modeling, and multimedia production, with a focus on creating innovative marketing campaigns and materials. He draws inspiration from nature, which adds authenticity and uniqueness to every design. Mohamed is dedicated to bringing ideas to life and leaving a lasting impression through visual storytelling.

Farah is a highly driven Business Development professional with a Bachelor's degree in Supply Chain Management, Carleton University. With a strong background in project management, she excels in leading strategic initiatives that drive business growth and development. Farah consistently demonstrates outstanding leadership, overseeing projects with precision to ensure timely and successful execution. Her dynamic personality, combined with her passion and enthusiasm, fuels her commitment to excellence in every opportunity she pursues. In her current role, Farah focuses on identifying and capitalizing on new business opportunities while building and nurturing strong relationships to ensure long-term success.

Noura holds a Bachelor’s degree in Interior Design Engineering from Prince Mohammad bin Fahd University. With a strong foundation in spatial design and years of hands-on experience in 3D visualization, event setups, and booth creation, she now leads the Design Department at Hoist. As Head of Design, Noura oversees creative direction, ensures design consistency across projects, and mentors her team to deliver exceptional results. Passionate about transforming concepts into immersive and visually striking experiences, she collaborates closely with clients to bring their visions to life blending functionality, innovation, and aesthetic excellence. Her leadership, attention to detail, and deep understanding of both interior and event design make her an invaluable asset to every project she leads.

Sami Uddin is a Financial Analyst with a Master of Business Administration (MBA) in Accounts and Finance from Iqra University and is a Part-Qualified CMA. He has over nine years of experience in multiple organizations, with extensive knowledge in audit, accounts, finance, taxation, and accounting software. Sami possesses strong abilities in developing and executing management reports, accounting policies, project cost analysis, and other analytical reviews. He firmly believes in the power of education, which enables him to make robust and effective decisions.

Communications Specialist Loloh is a Communications Specialist with a Bachelor’s degree in Strategic Communication from King Faisal University. She began her professional journey with a six-month internship in the Corporate Communications department at Nesma & Partners, where she gained hands-on experience in internal and external communication as well as event coordination. Currently, Lohol works at Hoist as a Communications Specialist, where she manages client accounts and develops content that strengthens brand presence and engagement.

Ahsan is a Multimedia Specialist at Hoist, with over five years of hands-on experience in photo and video production. Holding a Bachelor’s degree in Computer Science, he brings a unique technical perspective to multimedia work. His expertise spans videography, photography, video editing, motion graphics, and managing end-to-end production workflows. In his role at Hoist, he led creative projects, bringing visual stories to life across both digital and print platforms. Passionate about combining technology and creativity, Ahsan delivers impactful, high-quality content that resonates with audiences.